The grand opening of the Lucas Oil Live entertainment venue at WinStar World Casino and Resort in Thackerville, Okla. is a significant landmark signifying a strategic expansion in Lucas Oil’s marketing strategy. The newly unveiled 6,500-seat amphitheater-style arena adjoins a versatile 250,000-square-foot facility that promises to be a multi-functional entertainment hub catering to a wide array of audiences and events.
Headlining artists such as Ringo Starr, Miranda Lambert, and Rod Stewart have already showcased their talents at the venue, with upcoming shows by Leon Bridges, Whiskey Myers, Katt Williams, and many more. Fans can find detailed event schedules and ticket information on WinStar’s official website and social media platforms.
This collaboration underscores Lucas Oil’s efforts to diversify its marketing portfolio, moving beyond its automotive and sports interests to capture a broader audience. By securing naming rights and embedding its brand throughout the venue, Lucas Oil has positioned itself to engage with a diverse demographic.
According to Melissa Wonser, Vice President of Marketing at Lucas Oil, partnering with a dynamic entertainment venue enables the brand to reach a wider audience, underscoring its commitment to excellence in various sectors. The Lucas Oil Live venue, in tandem with the newly inaugurated 304-room Spa Tower Hotel at WinStar, offers patrons a world-class experience.
Featuring state-of-the-art technological capabilities, the venue is designed to accommodate concerts from renowned entertainers and offers numerous amenities to elevate the live entertainment experience. The addition of Session House Gastropub and two dedicated bars further enhances guests’ experience, while multiple concessions and a flexible VIP lounge ensure seamless convenience during concerts.
For those seeking details regarding Lucas Oil Live and upcoming performances and events, extensive information is available on WinStar’s website.
Founded in 1989, Lucas Oil Products has established itself as a leader in producing top-notch lubricants and additives. The company’s high-performance engine oils and gear oils are acclaimed as industry-leading products. Lucas Oil’s reach extends across various sectors, and its motorsports commitments underscore its engagement with regional and national racing series.
WinStar World Casino and Resort, known for its unparalleled gaming offerings, is a premier entertainment destination situated on the Texas/Oklahoma state line along the Interstate 35 highway. Boasting over 10,500 electronic games and more than 100 table games, the casino-resort also features the WinStar World Casino Hotel, WinStar Golf Club, WinStar Golf Academy, and the WinStar Convention Center, making it a prime destination for exhilarating entertainment. Be sure to visit WinStar’s official website to access the latest updates before planning your visit.
SOURCE Lucas Oil Products