The Silver Sevens Hotel & Casino, located just east of the Las Vegas Strip, is set for a major transformation and rebranding. Affinity Interactive, the casino’s operator, announced the plans to rebrand the property as the Continental. This new development will include a rooftop bar and lounge that offers stunning views of the Las Vegas skyline, as well as several dining options.
Andrei Scrivens, the CEO of Affinity, expressed his excitement for this new chapter, stating, “Our vision is to elevate the casino and hotel experience at Silver Sevens while remaining true to its history.” The new Continental will also feature the Pink Taco, a restaurant and nightlife spot inspired by local culture and rock and roll vibes, offering a menu of tacos and crafted beverages.
The decision to resurrect the Continental brand in Las Vegas is a deliberate nod to the city’s golden era and its legacy of excitement, approachability, and value. The original Continental in Las Vegas closed more than 20 years ago, leaving many loyal employees disappointed. The new Continental is set to debut in 2025 with an expanded gaming floor and outdoor gaming options, aiming to deliver a unique, exceptional, and value-driven experience to the community.
Scrivens also highlighted the company’s dedication to contributing to Las Vegas’ growing reputation as a global sports and entertainment destination. The rebranding of Silver Sevens as the Continental is a part of this commitment. This move is expected to breathe new life into the property and attract visitors seeking an elevated and unique experience.
Overall, the rebranding of the Silver Sevens Hotel & Casino as the Continental is a significant development that aims to pay homage to the city’s past while also driving it towards an exciting future as a premier destination for entertainment and hospitality.